Shopify review integration
Turn every Shopify order into a review request
Connect your Shopify store and each paid or fulfilled order queues a review invitation, using the template and delay you already set in Invitations. Repeated webhook deliveries are dropped, so a customer is asked once.
What moves between the two systems
- What starts it
- A Shopify order reaches paid or fulfilled, whichever you selected.
- What WebVouch receives
- The order reference, the customer email and the order date.
- What goes back to Shopify
- Nothing is written back to Shopify. Reviews land on your WebVouch profile and in the widgets you place yourself.
What the Shopify integration does
Trigger on paid or on fulfilled orders, whichever matches how you ship.
Reuse the template and delay configured in Invitations.
Duplicate Shopify deliveries are deduplicated before an email goes out.
How to set it up
3 steps, in the order you do them. The connection lives in your business panel.
- 1
Authorise your store
Open Integrations in your business panel, pick Shopify and grant access to the store you collect reviews for.
- 2
Choose the trigger
Decide whether an invitation follows payment or fulfilment. Shops with a long dispatch time usually pick fulfilment, so the email arrives after the parcel.
- 3
Backfill and leave it running
Import a range of past orders to give the profile a starting point, then new orders queue on their own.
When Shopify is the right choice
Pick Shopify when the store is the only place an order is recorded, which is the usual case. If a marketing tool already runs your post purchase email, sending from there instead avoids two messages about one order.
Shopify reviews, in depth
Three things worth knowing before you connect. Each of them is also true of the code that runs the integration.
- 01
Why the order is the right moment to ask
A review request works when it arrives while the purchase is still fresh and after the customer has the product in hand. Shopify already knows both moments: when an order is paid and when it is fulfilled. The integration listens for the one you choose and queues an invitation from it, using the template and the delay you set once in Invitations. Nothing is added to your theme, your checkout or your order emails, and no developer is involved.
- 02
Paid or fulfilled: choosing the trigger
Shops that dispatch within a day usually trigger on payment, so the delay counts from the moment the money arrived. Shops with a longer lead time trigger on fulfilment, so the delay counts from the day the parcel actually left. Either way Shopify may deliver the same order event more than once. WebVouch deduplicates on the order reference, so a retried webhook never turns into a second email to the same customer.
- 03
Where Shopify reviews show up
Nothing is written back to Shopify. Every review a customer leaves lands on your public WebVouch profile and in the widgets you place on your own store, which is where the next shopper actually reads it. To give a fresh profile something to show, import a range of past orders once. Those customers receive the same invitation, and the profile stops looking empty from the first week.
Shopify integration questions
Yes. The panel can import a fixed range of past Shopify orders and send invitations for them, which is usually how a profile gets its first reviews.
Integration details last updated

