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Do Fake Google Reviews Expire? How the Algorithm Cleans Up Spam
Fake Google reviews don't expire on their own. Google doesn't have a clock running in the background that quietly deletes reviews once they hit a certain age. A fake review from three years ago can sit on a business profile just as easily as one from three weeks ago, and it will stay there indefinitely unless something else takes it down: a policy violation, a suspended reviewer account, or one of Google's periodic spam sweeps.
FTC Influencer Guidelines: How to Legally Post Sponsored Content
One test underlies all of the FTC's influencer guidance: if a reasonable person watching your content wouldn't otherwise realize it's paid, sponsored, or gifted, you're required to tell them, clearly, in a place they'll actually see it before they finish scrolling past.
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